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	<title>Reports from the Asylum &#187; Leo Laporte</title>
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	<description>Podcasting &#039;Professors&#039; Lee Hopkins and Sallie Goetsch bring you just-about-weekly updates about developments in business communications and social media from the Podcast Asylum.</description>
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	<itunes:summary>Podcasting &#039;Professors&#039; Lee Hopkins and Sallie Goetsch bring you just-about-weekly updates about developments in business communications and social media from the Podcast Asylum.</itunes:summary>
	<itunes:author>The Podcast Asylum</itunes:author>
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	<itunes:keywords>Podcasting, Social Media, PR, Communications, Lee Hopkins, Sallie Goetsch</itunes:keywords>
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		<title>Reports from the Asylum &#187; Leo Laporte</title>
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		<title>Report from the Asylum 18</title>
		<link>http://www.podcastasylum.com/reports/2009/10/report-from-the-asylum-18/</link>
		<comments>http://www.podcastasylum.com/reports/2009/10/report-from-the-asylum-18/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 21:22:00 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[#ONA09]]></category>
		<category><![CDATA[FIR]]></category>
		<category><![CDATA[Leo Laporte]]></category>
		<category><![CDATA[Online News Association]]></category>
		<category><![CDATA[TWiT]]></category>

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		<description><![CDATA[Today&#8217;s Report from the Asylum is brought to you by Podcastus Moriturus, and well it should be: the topic is the latest outbreak of this syndrome, Leo Laporte&#8217;s claim in his keynote for the Online News Association that podcasting is dead and a combination of 24-hour live streaming and TV set-top box delivery is the [...]]]></description>
			<content:encoded><![CDATA[<p>Today&rsquo;s Report from the Asylum is brought to you by <a href="http://www.podcastasylum.com/content/2009/10/07/podcastus-moriturus/"><em>Podcastus Moriturus</em></a>, and well it should be: the topic is the latest outbreak of this syndrome, Leo Laporte&rsquo;s claim in his <a href="http://www.livestream.com/onlinenewsassociation/ondemand/pla_d453384a-40ef-4e21-b1c2-96028acf8ff1?initthumburl=http://mogulus-user-files.s3.amazonaws.com/chonlinenewsassociation/2009/10/02/dff56699-680d-431d-93ca-0ecd50d5505a_1170.jpg&amp;playeraspectwidth=4&amp;playeraspectheight=3">keynote for the Online News Association</a> that podcasting is dead and a combination of 24-hour live streaming and TV set-top box delivery is the way forward.</p>
<p>The main points of this report are as follows:</p>
<ul>
<li>While it&rsquo;s absolutely true that finding and subscribing to podcasts is more complicated than it should be, you can listen to or watch most podcasts without even owning a portable media player, never mind knowing how to transfer files to them.</li>
<li>Leo Laporte nets more than $1 million per year from the TWiT podcast network. His subscriber numbers might have plateaued, but that&rsquo;s different from saying the medium is dead.</li>
<li>Live streaming is just what some of us embraced podcasting to get <em>away</em> from. It&rsquo;s not just the timeshifting factor, either: production values invariably improve if you don&rsquo;t go out live.</li>
<li>TV set-top box delivery is only valuable for <em>video</em> podcasters.</li>
</ul>
<p>This report is included in <a href="http://www.forimmediaterelease.biz">For Immediate Release</a> episode 490.</p>
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<enclosure url="http://www.podcastasylum.com/audio/AsylumReport-10-08-2009.mp3" length="3179813" type="audio/mpeg" />
			<itunes:keywords>#ONA09,FIR,Leo Laporte,Online News Association,TWiT</itunes:keywords>
		<itunes:subtitle>Today’s Report from the Asylum is brought to you by Podcastus Moriturus, and well it should be: the topic is the latest outbreak of this syndrome, Leo Laporte’s claim in his keynote for the Online News Association that podcasting is dead and a combinat...</itunes:subtitle>
		<itunes:summary>Today’s Report from the Asylum is brought to you by Podcastus Moriturus, and well it should be: the topic is the latest outbreak of this syndrome, Leo Laporte’s claim in his keynote for the Online News Association (http://www.livestream.com/onlinenewsassociation/ondemand/pla_d453384a-40ef-4e21-b1c2-96028acf8ff1?initthumburl=http://mogulus-user-files.s3.amazonaws.com/chonlinenewsassociation/2009/10/02/dff56699-680d-431d-93ca-0ecd50d5505a_1170.jpg&amp;playeraspectwidth=4&amp;playeraspectheight=3) that podcasting is dead and a combination of 24-hour live streaming and TV set-top box delivery is the way forward.

The main points of this report are as follows:

	* While it’s absolutely true that finding and subscribing to podcasts is more complicated than it should be, you can listen to or watch most podcasts without even owning a portable media player, never mind knowing how to transfer files to them.
	* Leo Laporte nets more than $1 million per year from the TWiT podcast network. His subscriber numbers might have plateaued, but that’s different from saying the medium is dead.
	* Live streaming is just what some of us embraced podcasting to get away from. It’s not just the timeshifting factor, either: production values invariably improve if you don’t go out live.
	* TV set-top box delivery is only valuable for video podcasters.

This report is included in For Immediate Release (http://www.forimmediaterelease.biz) episode 490.</itunes:summary>
		<itunes:author>The Podcast Asylum</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>6:37</itunes:duration>
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		<item>
		<title>&#8216;Professor&#8217; Goetsch Quoted in Geek Weekly Article</title>
		<link>http://www.podcastasylum.com/reports/2009/10/professor-goetsch-quoted-in-koam-tv-article/</link>
		<comments>http://www.podcastasylum.com/reports/2009/10/professor-goetsch-quoted-in-koam-tv-article/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 21:51:56 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[State of the Podosphere]]></category>
		<category><![CDATA[KOAMTV]]></category>
		<category><![CDATA[Leo Laporte]]></category>
		<category><![CDATA[Michelle Rafter]]></category>
		<category><![CDATA[The Geek Weekly]]></category>
		<category><![CDATA[TWiT]]></category>

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		<description><![CDATA[It&#8217;s been months since Michelle Rafter interviewed me for The Geek Weekly, so I had entirely forgotten about it by the time today&#8217;s article, &#8221;˜The Business Benefits to Podcasting,&#8217; appeared. It&#8217;s possible that the timing of this particular article has something to do with Leo Laporte&#8217;s speech at the Online News Association conference on October [...]]]></description>
			<content:encoded><![CDATA[<p>It&rsquo;s been months since Michelle Rafter interviewed me for <a href="http://www.thegeekweekly.com/">The Geek Weekly</a>, so I had entirely forgotten about it by the time <a href="http://www.thegeekweekly.com/feature/business_benefits_podcasting/index.html">today&rsquo;s article, &rdquo;˜The Business Benefits to Podcasting,&rsquo;</a> appeared. </p>
<p>It&rsquo;s possible that the timing of this particular article has something to do with <a href="http://www.livestream.com/onlinenewsassociation/ondemand/pla_d453384a-40ef-4e21-b1c2-96028acf8ff1?initthumburl=http://mogulus-user-files.s3.amazonaws.com/chonlinenewsassociation/2009/10/02/dff56699-680d-431d-93ca-0ecd50d5505a_1170.jpg&amp;playeraspectwidth=4&amp;playeraspectheight=3">Leo Laporte&rsquo;s speech at the Online News Association</a> conference on October 2<sup>nd</sup>. (You know, the one where he said podcasting is dead because it&rsquo;s too hard for listeners&#8212;that&rsquo;s known as &rdquo;˜linkbaiting&rsquo;&#8212;but simultaneously revealed that he <a href="http://www.businessinsider.com/leo-laporte-is-raking-in-15-million-a-year-for-his-podc-2009-10">grosses $1.5 million annual from his This Week in Tech podcast network</a>.)</p>
<p>Funny, that sounds pretty healthy to me. Healthy enough, in fact, to provoke people into the very get-rich-quick delusions I warn people about in my interview with Michelle.</p>
]]></content:encoded>
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