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	<title>Reports from the Asylum &#187; #awsms09</title>
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	<description>Podcasting &#039;Professors&#039; Lee Hopkins and Sallie Goetsch bring you just-about-weekly updates about developments in business communications and social media from the Podcast Asylum.</description>
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	<itunes:summary>Podcasting &#039;Professors&#039; Lee Hopkins and Sallie Goetsch bring you just-about-weekly updates about developments in business communications and social media from the Podcast Asylum.</itunes:summary>
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		<title>AWSMS09: Interview with Jenka Gurfinkel</title>
		<link>http://www.podcastasylum.com/reports/2009/10/awsms09-interview-with-jenka-gurfinkel/</link>
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		<pubDate>Wed, 14 Oct 2009 00:21:44 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
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		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[#awsms09]]></category>
		<category><![CDATA[Jenka Gurfinkel]]></category>

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		<description><![CDATA[I intercepted Jenka Gurfinkel and one of her colleagues from EWI Worldwide after lunch and got their impressions of the AdWeek Social Media Strategies 2009 conference. Apologies for the background noise: we were sitting at a picnic table in a parking lot next to the harbor.]]></description>
			<content:encoded><![CDATA[<p>I intercepted Jenka Gurfinkel and one of her colleagues from <a href="http://www.ewiworldwide.com/">EWI Worldwide</a> after lunch and got their impressions of the AdWeek Social Media Strategies 2009 conference. Apologies for the background noise: we were sitting at a picnic table in a parking lot next to the harbor.</p>
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		<itunes:subtitle>I intercepted Jenka Gurfinkel and one of her colleagues from EWI Worldwide after lunch and got their impressions of the AdWeek Social Media Strategies 2009 conference. Apologies for the background noise: we were sitting at a picnic table in a parking l...</itunes:subtitle>
		<itunes:summary>I intercepted Jenka Gurfinkel and one of her colleagues from EWI Worldwide (http://www.ewiworldwide.com/) after lunch and got their impressions of the AdWeek Social Media Strategies 2009 conference. Apologies for the background noise: we were sitting at a picnic table in a parking lot next to the harbor.</itunes:summary>
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		<title>Amber Lambke Interviews &#8216;Professor&#8217; Goetsch at #AWSMS09</title>
		<link>http://www.podcastasylum.com/reports/2009/09/amber-lambke-interviews-professor-goetsch-at-awsms09/</link>
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		<pubDate>Tue, 29 Sep 2009 21:33:46 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Socialmedia]]></category>
		<category><![CDATA[#awsms09]]></category>
		<category><![CDATA[Amber Lambke]]></category>
		<category><![CDATA[Sallie Goetsch]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[Yes, the first thing that happened to me after I picked up my press pass at the Social Media Strategies conference last week was that I got interviewed. The Social Media Marketing crew was still figuring out where to set up, as you can see from the people who keep walking in front of the [...]]]></description>
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<p>Yes, the first thing that happened to me after I picked up my press pass at the <a href="http://www.brandweek.com/bw/sms/index.jsp">Social Media Strategies conference</a> last week was that I got interviewed. The <a href="http://www.socialmediamarketing.com/">Social Media Marketing</a> crew was still figuring out where to set up, as you can see from the people who keep walking in front of the camera. </p>
<p>I obviously have no clue how to be interviewed on video, because you never see my eyes. (Okay, yes, it <em>was</em> 8:00 in the morning and I would have been looking directly into the sun. That&rsquo;s no excuse.)</p>
<p>Later in the day I interviewed one of the SMM team, president Jun Loayza. When I finally manage to edit my eight hours of raw audio files into an hour-max podcast episode, you&rsquo;ll get to hear it.</p>
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		<title>Preparing for the Social Media Strategies Conference</title>
		<link>http://www.podcastasylum.com/reports/2009/09/preparing-for-the-social-media-strategies-conference/</link>
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		<pubDate>Mon, 21 Sep 2009 17:55:15 +0000</pubDate>
		<dc:creator>Sallie Goetsch</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Socialmedia]]></category>
		<category><![CDATA[#awsms09]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[FIR]]></category>

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		<description><![CDATA[Tomorrow I&#8217;ll be heading for AdWeek&#8217;s Social Media Strategies conference in San Francisco&#8212;in my capacity as a member of the press, to report on the event for FIR. I haven&#8217;t been able to get a straight answer yet about recording the actual presentations for other than personal purposes, but I am hoping to interview some [...]]]></description>
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<p align="justify">Tomorrow I&rsquo;ll be heading for <a href="http://www.brandweek.com/bw/sms/index.jsp">AdWeek&rsquo;s Social Media Strategies conference in San Francisco</a>&#8212;in my capacity as a member of the press, to report on the event for <a href="http://www.forimmediaterelease.biz">FIR</a>. </p>
<p align="justify">I haven&rsquo;t been able to get a straight answer yet about recording the actual presentations for other than personal purposes, but I am hoping to interview some of the presenters and put together a special interviews podcast for Shel and Neville. </p>
<p align="justify">One of the interesting things about this particular conference is that I haven&rsquo;t heard of most of the speakers. I mean, heck, I tend to assume I hear about <em>everything</em> on FIR. I&rsquo;m looking forward to hearing some new case studies.</p>
<p align="justify">So it&rsquo;s time to charge all the AA batteries for the iriver and check the microphones and pack up the netbook. If you&rsquo;re going, just look for the redhead in the white lab coat.</p>
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