Reports from the Asylum » Presentations

Podcasting to Build Your Business at the MPPA

Sallie Goetsch — Wed, 01 Oct 2008 17:52:59 +0000

On September 16th, 2008, ”˜Adjunct Professor’ Michele Molitor and ”˜Professor’ Sallie Goetsch gave a brief talk about Podcasting to Build Your business for the Mid-Peninsula Professional Alliance in Palo Alto, California. You can find out more details on the presentation page, but if you just want to hear what we said, click that ”˜play’ button.

The button looks funny? That’s because this is a test of the Blubrry PowerPress plugin, so it’s a different player.

‘Working the Net’ Recording

Sallie Goetsch — Tue, 20 Mar 2007 17:52:29 +0000

Even though one of our panelists couldn’t make it, the “Working the Net, Netting the Work” panel at the Society for Marketing Services Professionals (a group of marketers who specialize in the Architecture, Engineering, and Construction industries, some of whom are also architects and engineers) on March 15 was a definite success. And the audio recording came out well, so I’m posting it here for anyone who’s interested in various web marketing tactics and how they apply to service professionals like architects. The moderator is Sandra Stewart of RealEdit and the other panelist is web designer David Kerr. George Calys of Acumen, who invited me to speak, introduces us all at the beginning.

Transferred from the Author-ized Articles blog on 3/26/08.

PodCamp West Recording

Sallie Goetsch — Sun, 19 Nov 2006 18:57:04 +0000

I’m not finished with the presentation page yet, but meanwhile here’s the recording of my part of the “Up and Running with Podcasting” panel on 11/18/06. I recorded it on my little iriver IFP 795 and haven’t done any editing except to isolate my segment. Apologies for the rustling papers—that mic is sensitive!

So far PodCamp West is chaotic but fun. The setting in the Swedish American Hall is a distinct contrast to the subject matter, as you can see from the carved thrones for the panelists. I must have been looking up at the balcony when this picture was taken. Stefan swiped it from Flickr, so I can’t give credit (or blame, for that matter) to the photographer.

Transferred from the Author-izer website on 3/26/08.

At Last—Sallie’s Podcast Expo Presentation Page

Sallie Goetsch — Sun, 05 Nov 2006 19:44:51 +0000

In spite of the fact that I totalled my car on the drive down to Ontario, the Podcast and Portable Media Expo at the end of September was the most fun I’ve had all year. (Well, okay, the most fun at a business event.) I put a lot of effort into preparing, including hand-pressing buttons with the logos/album art from my favorite podcasts.

Yes, my qualification for giving a presentation on “Creating and Keeping Raving Fans” is that I’m a raving fan myself. And after narrowly avoiding violent death, the emphasis was definitely on “raving,” as you can guess from my slightly glazed expression in Paolo Tosolini’s photo from the speakers’ reception on September 28th.

The reason I haven’t blogged about this sooner is that I’ve spent most of the past month dealing with the fallout of the car accident and the search for a new car. (Do you have any idea how hard it is to find a used 4-door sedan with a manual transmission?)

So here, at last, is the link to the “Creating and Keeping Raving Fans” presentation page, which includes my slides in multiple formats and the collected answers I got to “What makes you a fan?” Unfortunately, there’s no recording, as both the Expo’s professionals and Yours Truly messed that part up.

As I said, I had a great time at the Expo. I got to hook up with some of my favorite podcasters (e.g. Tee Morris, Heidi Miller, Shel Holtz, CC Chapman) and show off my Podcast Asylum white coat. I shared a hotel room with Heather Gorringe of the absolutely hysterical Wiggly Wigglers podcast and got a ride home with Martin McKeay of the Network Security podcast.

Registration for next year’s PME opens in 2007. I definitely recommend it for anyone interested in podcasting.

Reposted from the Author-izer website 3/26/08.

Getting Started with Podcast Marketing Handout and Slides

Sallie Goetsch — Thu, 10 Aug 2006 00:43:40 +0000

I had a great time presenting for the Bay Area Consultants Network on July 28th, and I don’t know why I’ve taken so long to put the link to the handout and slides here, especially when I got permission to quote the note I got from the organizer: “Another home run! You blew the socks off the crowd!”

The good news is: you get all the slides, even the out-takes, and the interactive handout, on the BACN presentation page. The bad news is: the audio recording is full of static. Painfully so. Turns out there was a bad wire in the external mic, not picked up during the short “is everything working” test I did before going on. So the file is there if you really want to subject yourself to it, but I’m not going to put it into the feed.

The audience at this presentation was great. My favorite question, in response to the clips I played from some of my favorite podcasts, was “Do you have to have an accent to do a podcast?”

Reposted from the Author-izer website on 3/26/08.

Podcasting for Professional Trainers

Sallie Goetsch — Thu, 10 Aug 2006 00:36:36 +0000

This morning’s presentation on “Podcasting for Professional Trainers” was more of an adventure than anticipated, due mostly to the way the computer kept hanging up and refusing to advance to the next slide, then jumping several slides forward at once. Also, not being either a podcaster or a professional trainer, I was a bit out of my depth and knew it. But overall it went pretty well, and those of you who missed it can listen to the edited recording, which sounds much more fluent than the live presentation was. You can also get the slides and handouts from the presentation page.

Post transferred from the Author-izer website on 3/26/08.

Podcasting Teleclass Handout and Recording

Sallie Goetsch — Wed, 15 Feb 2006 14:57:09 +0000

Unbeknownst to me, Neville Hobson of For Immediate Release and Lee Hopkins of Better Communications Results gave me and this teleclass some terrific publicity on Monday. (I didn’t get a chance to listen to FIR 111 until Tuesday evening.)

After I heard that, I felt doubly compelled to edit the recording of the class carefully, so I spent hours last night removing the remarkable number of uhhs and ummms committed by Yours Truly. (I don’t do that while presenting, so I’m not sure why I do it on a conference call. Not enough rehearsing?) That trimming, and removing intrusive sounds from the conferencing system and long pauses, cut the hour-long teleclass into a 46-minute MP3 which I hope will be easier on the ears. (But I need to ask Jeremy Hague of Skylook why recorded calls come in at 24000 and not 41000 MHz.)

Follow along with the interactive handout.

Transferred from the Author-izer website on 3/26/08.