The Future of PR and Social Media: Report from the Asylum 19

November 11th, 2009 | Category: Audio

Transcript:

FIR 500

This is ‘Professor’ Goetsch reporting from the Spectacular San Francisco Bay Area offices of the Podcast Asylum with my thoughts about what Shel and Neville will be discussing in the next 500 episodes of For Immediate Release.

I have no idea what the hot technology of the day will be when we reach Episode 1000—though I do hope we’re not going to be talking about Twitter in every episode between now and then. If Twitter sticks around, I’d like it to move into the background, like e-mail, and become a tool people take for granted and say “Remember, when Twitter was first introduced, companies wanted to block that.”

I do think that the broad outlines of the show will continue to be the same, though, because whatever new communications tools appear, we’re going to see some companies using them well and some companies really putting their foot in it. And there will be early adopters wanting to keep the whatever-sphere “pure” and non-commercial while others want to jump in and “monetize” as quickly as possible.

I think we can confidently expect to hear Shel say “New media don’t kill old media: old media adapt” a few more times in the next five years.

We might even find out whether he wins his bet about the persistence of print newspapers.

How to Celebrate

Now, here’s what I’d like to suggest everyone do to celebrate Episode 500. First, if you’ve never left a comment before, leave a comment.

Then go out and tell someone about FIR. I think we could easily double the listenership overnight if we did this. That’s not just a nice thing to do for Shel and Neville, but a service to anyone who’s interested in PR, communications, marketing, or social media. I sat next to a professional communicator on my last flight to Cleveland, and she was very keen to hear about FIR when I mentioned it in a follow-up e-mail. Heck, I got “Best Answer” on a LinkedIn question for pointing someone to the recording of the panel with Mark Ragan about how to convince your boss to use social media.

Reports from the Asylum