Reports from the Asylum

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FIR 500

This is ”˜Professor’ Goetsch reporting from the Spectacular San Francisco Bay Area offices of the Podcast Asylum with my thoughts about what Shel and Neville will be discussing in the next 500 episodes of For Immediate Release.

I have no idea what the hot technology of the day will be when we reach Episode 1000—though I do hope we’re not going to be talking about Twitter in every episode between now and then. If Twitter sticks around, I’d like it to move into the background, like e-mail, and become a tool people take for granted and say “Remember, when Twitter was first introduced, companies wanted to block that.”

I do think that the broad outlines of the show will continue to be the same, though, because whatever new communications tools appear, we’re going to see some companies using them well and some companies really putting their foot in it. And there will be early adopters wanting to keep the whatever-sphere “pure” and non-commercial while others want to jump in and “monetize” as quickly as possible.

I think we can confidently expect to hear Shel say “New media don’t kill old media: old media adapt” a few more times in the next five years.

We might even find out whether he wins his bet about the persistence of print newspapers.

How to Celebrate

Now, here’s what I’d like to suggest everyone do to celebrate Episode 500. First, if you’ve never left a comment before, leave a comment.

Then go out and tell someone about FIR. I think we could easily double the listenership overnight if we did this. That’s not just a nice thing to do for Shel and Neville, but a service to anyone who’s interested in PR, communications, marketing, or social media. I sat next to a professional communicator on my last flight to Cleveland, and she was very keen to hear about FIR when I mentioned it in a follow-up e-mail. Heck, I got “Best Answer” on a LinkedIn question for pointing someone to the recording of the panel with Mark Ragan about how to convince your boss to use social media.

So go forth and spread the good news!

”˜Professor’ Goetsch, signing off.

Podcasting links for October 24th through November 9th:

• How to Create a Storyboard for a Podcast | eHow.com –
• The Savvy Author’s Guide to Podcasting –
• Mediafly: Digital Lifestyle –
• The $816 CPM Story – #BWE09 –
• twaud.io – Audio for Twitter –
• We Podcasted Today! So, Did you Learn ANYTHING? –

If you have somehow escaped listening to For Immediate Release in its nearly five years of production, now is the time to make up for that lack. Shel and Neville are about to produce the 500^th episode of their stellar podcast about the intersection of business communications and technology.

If you have any interest at all in social media, PR, internal comms, and the impact of new technology on old technology (such as  newspapers), you need to listen to this show. And I’m not saying that just because I record contributions for it now and then.

Go on over to the FIR website, listen to an episode or two, and leave a comment on the blog or call the listener comment line. Congratulate them on producing 500 episodes, and tell them ”˜Professor’ Goetsch sent you.