Reports from the Asylum

Podcasting links for October 15th through October 23rd:

• Novels by podcast: how to make money from ‘free’ –
• Podcasting for your Business: Interview with Chuck Palm : Inbound Marketing Strategies, SEO, Social Media Marketing –
• Phonecasting, a rising trend in mobile communications? : CloudRecruiting.net –
• Podcasts to Be Eligible for National Magazine Awards – NYTimes.com –
• How to Host a Great Podcast | paulgillin.com –

Podcasting links for October 7th through October 14th:

• Why would you do a podcast? – Unlearning – Education 21st Century Style –
• How to Create Screencasts You Can Be Proud Of » The Rapid eLearning Blog –
• 6 Steps to Professional Podcast Publishing –
• Are Only 10% of Podcast Downloads Consumed? @ scouta blog –
• Leo Laporte Rakes In $1.5 Million A Year Podcasting –
• The model of the new media model « BuzzMachine – Leo Laporte's Online News Association 2009 speech

I intercepted Jenka Gurfinkel and one of her colleagues from EWI Worldwide after lunch and got their impressions of the AdWeek Social Media Strategies 2009 conference. Apologies for the background noise: we were sitting at a picnic table in a parking lot next to the harbor.

Podcast: Play in new window | Download

Today’s Report from the Asylum is brought to you by Podcastus Moriturus, and well it should be: the topic is the latest outbreak of this syndrome, Leo Laporte’s claim in his keynote for the Online News Association that podcasting is dead and a combination of 24-hour live streaming and TV set-top box delivery is the way forward.

The main points of this report are as follows:

• While it’s absolutely true that finding and subscribing to podcasts is more complicated than it should be, you can listen to or watch most podcasts without even owning a portable media player, never mind knowing how to transfer files to them.
• Leo Laporte nets more than $1 million per year from the TWiT podcast network. His subscriber numbers might have plateaued, but that’s different from saying the medium is dead.
• Live streaming is just what some of us embraced podcasting to get away from. It’s not just the timeshifting factor, either: production values invariably improve if you don’t go out live.
• TV set-top box delivery is only valuable for video podcasters.

This report is included in For Immediate Release episode 490.

Podcast: Play in new window | Download

Podcasting links for September 22nd through October 6th:

• 9 Successful Techniques for Making Money from Podcasting –
• The business benefits to podcasting – KOAM TV 7 Joplin and Pittsburg News Weather Sports | –
• Podcasts: New Twist on Net Audio – A post from 2004–one of the earliest sightings!
• Mixcloud – Re-think radio –
• Creating podcasts for your workforce on a $200 budget | Article | Internal Article –

It’s been months since Michelle Rafter interviewed me for The Geek Weekly, so I had entirely forgotten about it by the time today’s article, ‘The Business Benefits to Podcasting,’ appeared.

It’s possible that the timing of this particular article has something to do with Leo Laporte’s speech at the Online News Association conference on October 2^nd. (You know, the one where he said podcasting is dead because it’s too hard for listeners—that’s known as ‘linkbaiting’—but simultaneously revealed that he grosses $1.5 million annual from his This Week in Tech podcast network.)

Funny, that sounds pretty healthy to me. Healthy enough, in fact, to provoke people into the very get-rich-quick delusions I warn people about in my interview with Michelle.