- Without ID3 tags, your podcast (or other audio file) will languish un-played because it shows up as “unknown” in media libraries on computers and portable MP3 players.
- Believe it or not, there are people who don’t use iTunes. That means they won’t get ID3 tags from your RSS feed, so you have to make sure to add them directly to the MP3 file.
- Even people who do use iTunes might download a test episode from your website to listen to before committing to a subscription. That means they won’t get the ID3 tags from your feed, either.
- If you don’t add ID3 tags, you are missing a marketing opportunity. Put your URL and other contact info into the comments field.
- ID3 tags help make your MP3 file accessible and searchable. You want people to find your podcast in Google, don’t you?
