Reports from the Asylum

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”˜Professor’ Hopkins returns from a brief sabbatical to discourse on usability issues in websites (or why opening links in new windows interferes with accessibility and confuses the older generation) and corporate social media strategy, with multiple tributes to Laurel Papworth and the ability to choose the people you want to converse with.

Published in FIR Episode 322.

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This is the audio recording from the February 8th, 2008 Basics of Podcasting webinar, 1oth in the 12 Days of Christmas in January series. You can find the accompanying slides and handout over on the presentation page. There’s also a video recording available on the Net Biz Expert site.

Thanks to Ted Prodromou for inviting me to speak.

Regular listeners to Reports from the Asylum will hear a very different Professor Goetsch from the one who contributes to FIR. That’s because the webinar is live and unscripted.

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”˜Professor’ Hopkins reports from the BetterComms Maserati on the  state of  social media in corporate Australia. It appears that several new initiatives are about to be unveiled within corporations rather than launching in public, thus bearing out Lee’s earlier claim that Australia is on the cusp of a social media revolution.

Even more exciting, the Better Communications Results blog has made it to the B-list of Australian blogebrities (or ”˜bloglebrities,’ as ”˜Professor’ Hopkins puts it in his post).

Finally, ”˜Professor’ Hopkins calls on the FIR community for recommendations on dog doors that allow dogs to pass through but keep cats out.

Published in FIR 316.