Reports from the Asylum

By popular demand (well, by request from Shel and Neville), ‘Professor’ Goetsch returns for the third week in a row with a report for FIR 270. Her topics for today are the phenomenon of ‘Transcraping,’ how to alienate the press, how not to alienate the press, and why the Sansa Connect™ and Yahoo! Music To Go don’t have podcasting support. The syndrome of the day is Egocastitis.

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With ‘Professor’ Hopkins occupied interviewing a replacement for the Asylum’s toned and burly masseur, Sven (who is recovering from injuries due to excessive Twittering), ‘Professor’ Goetsch fills in once again with a report about the relative popularity of gaming and social networking; an automated reputation-management service called Reputica (and whether it constitutes PR 2.0); the hard-to-reach podcast on The Connected Generation from The Reach Group; a new podcasting-related syndrome, Podcastus Inhospitus; and an invitation to any potential segment sponsor who wants to provide indestructible wireless headphones as a cure for Perpetual Headset Mangling Syndrome.

Listen below or get the report in context in For Immediate Release 268.

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‘Professor’ Goetsch reports from the Asylum this week about sending CDs to her mother, the need for students and professionals to use separate social networks, America’s addiction to e-mail, the millennial generation’s fondness for magazines, and why advertisers should do less selling and focus their marketing efforts on solving problems for buyers. Brought to you by Podcastus Incognitus. Published in For Immediate Release episode 266.

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In episode 264 of For Immediate Release, ‘Professor’ Hopkins reports on his experiences at the Melcrum Strategic Communications Summit in Sydney, at which he discovered the American slang term ‘honking.’ Read more about it on Lee’s blog.

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