Reports from the Asylum

On Monday, 21 April, 2008, Professor Goetsch and Adjunct Professors Priscilla Rice and Michele Molitor went to pitch their podcasting package to a group of WSI (that stands for We Simplify the Internet) franchisees. This 39-minute discussion focuses on ways that small, medium, and even multinational businesses in many different industries are using podcasting.

Visit the presentation page for links to the sites mentioned in the presentation.

‘Professor’ Hopkins reports this week on his ongoing research into the utility of Second Life for small businesses, focusing on some yet-unrealized possibilities. What if you could import all your ‘2D’ web properties and profiles into Second Life, so that you could engage in all your social networking activities from within your virtual environment, updating FriendFeed, Twitter, Plaxo, Facebook and displaying those updates on the virtual walls of your Second Life home?

If you have always wanted a footnote in an academic paper, here is your opportunity! ‘Professor’ Hopkins wants to hear about your ‘ah-ha!’ moments with Web 2.0. Lie back on the couch and tell the good doctor about what it was like when you ‘got it’ about a new social media tool. Stories about your clients and colleagues are also welcome. Send them all to SL@leehopkins.net.

And remember, there’s still time to subscribe to the Better Social Media Communication Results print newsletter.

Included in FIR 336.

Actually, ‘Professor’ Goetsch became a member of the Blubrry podcast community in 2006, but the Reports from the Asylum podcast has only been there since March 31, 2008.

Because most of the Reports are included in another podcast (For Immediate Release is also part of the Blubrry community), this show is unlikely to participate in any of the advertising opportunities. (Besides, who could possibly do as good a job promoting GoToMeeting as Anna Farmery does?)

However, part of the agreement podcasters have with Blubrry is mentioning their affiliation, so we wanted to be sure to give them a plug here on the show blog, and will make a point of mentioning Blubrry in the presentations and other special editions of Reports from the Asylum which don’t appear in FIR.

Visit the Podcast Asylum on Blubrry.

In his report for FIR 332, ‘Professor’ Hopkins waxes lyrical about the HitWise report for the AsiaPacific region and its implication for social network marketing.

‘Professor’ Goetsch just couldn’t resist commenting on the horrified reaction of the French blogosphere to the fact that French president Nicolas Sarkozy has started monitoring blogs. And then, since she was at the microphone anyway, she decided to weigh in on recent claims by Michael Geoghegan and Paul Colligan that podcasting is not an industry. It’s certainly worth considering that if advertising no longer works as a business model for print, it might not be the best bet for social media.

My Podcast Alley feed! {pca-5f34ef750fd3708ed65552927bbc9a14}

In his report for FIR 324, ‘Professor’ Hopkins makes a shamelesss plug for his new hardcopy Social Media Newsletter (discount for FIR listeners) and raves about his new decidedly virtual assistant, Sandy.

‘Professor’ Hopkins returns from a brief sabbatical to discourse on usability issues in websites (or why opening links in new windows interferes with accessibility and confuses the older generation) and corporate social media strategy, with multiple tributes to Laurel Papworth and the ability to choose the people you want to converse with.

Published in FIR Episode 322.

This is the audio recording from the February 8th, 2008 Basics of Podcasting webinar, 1oth in the 12 Days of Christmas in January series. You can find the accompanying slides and handout over on the presentation page. There’s also a video recording available on the Net Biz Expert site.

Thanks to Ted Prodromou for inviting me to speak.

Regular listeners to Reports from the Asylum will hear a very different Professor Goetsch from the one who contributes to FIR. That’s because the webinar is live and unscripted.

‘Professor’ Hopkins reports from the BetterComms Maserati on the  state of  social media in corporate Australia. It appears that several new initiatives are about to be unveiled within corporations rather than launching in public, thus bearing out Lee’s earlier claim that Australia is on the cusp of a social media revolution.

Even more exciting, the Better Communications Results blog has made it to the B-list of Australian blogebrities (or ‘bloglebrities,’ as ‘Professor’ Hopkins puts it in his post).

Finally, ‘Professor’ Hopkins calls on the FIR community for recommendations on dog doors that allow dogs to pass through but keep cats out.

Published in FIR 316.