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Podcasting to Build Your Business

Presented by ‘Professor’ Goetsch and ‘Associate Professor’ Michele Molitor at the September 2008 meeting of the Mid-Peninsula Professional Alliance.

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Overview

Are you interested in expanding the reach of your company and your bottom line? Want to leverage your expertise to attract new clients in new markets?

Join us on September 16th to learn how you can use Podcasting to expand the breadth and depth of your market reach!

By attending this lively and informative discussion, you’ll learn how to more effectively:

  • Reach global prospects and clients easily
  • Develop a closer relationship with your existing clients
  • Establish yourself as an expert in your field

Our talk will be given by Sallie Goetsch and Michele Molitor. Sallie is the co-founder of the Podcast Asylum and has worked with companies across the globe to successfully establish and launch their podcasts. Michele is the CEO of Nectar Consulting, Inc. and provides business & marketing coaching to assist her clients in creating clear goals and strategies to grow their businesses with ease.

Details

Location
Scotts Seafood Restaurant
1 Town and Country Village
Palo Alto, CA  
Date and Time
Tuesday, Sep 16, 2008
07:30 AM - 09:00 AM  
Agenda
7:30 Arrival and registration
7:40 Introductions
8:00 Presentation
8:40 Networking  

Printed Handout

Self-Assessment

Slides

Presentation Recording

Download or click to play. (Will be available after 9/19/08.)

Some Successful Business Podcasters

Books About Podcasting (in order of publication)

  • Podcasting for Dummies, by Tee Morris and Evo Terra (Wiley 2006).
  • Promoting Your Podcast by Jason Van Orden (Larstan 2006).
  • The Business Podcasting Bible by Paul Colligan and Alex Mandossian (Heritage House 2006).
  • How to Do Everything with Podcasting by Shel Holtz with Neville Hobson (McGraw-Hill 2007).
  • Expert Podcasting Practices for Dummies by Tee Morris, Evo Terra, and Ryan Williams (Wiley 2007).
  • Podcasting for Profit by Leesa Barnes (Maximum Press 2008)
  • The Business Podcasting Book by Greg Cangialosi et al (Focal Press 2008)

 

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