Podcasting: Because Markets Really Are Conversations

Podcasting:
Because Markets Really Are Conversations

Part of the BACN Virtual Marketing Magnets Panel

Date/Time/Location

Friday, January 27th, 2006
7:30 - 10:30 AM

McInnis Park Golf Center Restaurant
350 Smith Ranch Rd
San Rafael, CA 94903

Why is “podcast” the Oxford American Dictionary’s Word of the Year for 2005? Podcasts-MP3 audio files you can subscribe to online and download automatically-are a great new tool for businesses large and small. You can join in conversations about your area of expertise, or start one of your own. Showcase your expertise, build your brand, and let prospects get to know you before they ever meet you. Reach targeted audiences in your niche and attract pre-qualified prospects. Finally, a way to get your clients to listen to what you tell them!

Topics

Who’s Podcasting (and What’s Podcasting?)
- Large Corporations
- Solo Practitioners
- Media
Podcasting for you
- Business development
- Marketing
- Making your podcast pay for itself
Podcasting for your clients
- Replace conference call briefings/trainings
- Engage and educate employees
- Build brand/attract customers

HTML Slideshow

(Requires Microsoft Internet Explorer)

Slides in PDF Format

PDF Handout

Interactive Mind Map Handout

About the Speaker

As co-founder of the Podcast Asylum, Author-izer Sallie Goetsch (rhymes with “sketch”) writes and speaks about podcasting from the listener's perspective. She uses podcasting to make connections and attract prospects from around the world and works tirelessly to cure the epidemic of podcastus ignoramus among business owners.

Want Your Own Presentation?

All the Asylum’s podcasting ‘professors’ love to evangelize about podcasting. We offer reduced rates for non-profit groups, but travel expenses are a minimum requirement.