Read all about our ground-breaking discoveries about podcasting and how it can affect your well-being!
Freelance journalist Michelle Rafter interviewed â€˜Professorâ€™ Goetsch and Adjunct Professors Priscilla Rice and Michele Molitor for her May Inc Technology article, â€˜Essential Steps to Starting a Business Podcast.â€™ The article appears in the â€˜softwareâ€™ section, probably because Inc Technology doesn’t have aÂ â€˜social mediaâ€™ section. Yet, anyway.
While various people claimed in 2007 that podcasting (or at least the word â€˜podcastâ€™) was dead, the truth seems to be that podcasting is just now entering business consciousness for everyone except those who pursue every shiny new toy that comes along.
New for 2008: â€˜Professorâ€™ Goetsch collaborates with business coach Michele Molitor and Live Oak Studio‘s Priscilla Rice to bring small businesses in the spectacular San Francisco Bay Area a podcasting package covering everything from your business goals to your RSS feed, and including time in a studio people drive up from Los Angeles to use. Details on the Podcasting Package Website.
From the For Immediate Release Blog:
If youâ€™re wondering about business podcastingâ€”how to start one, where it might fit within your communication planning, or even how to make your current podcast more effectiveâ€”winning the FIR Listener Contest could be the answer youâ€™re looking for!
To mark the third anniversary of For Immediate Release: The Hobson & Holtz Report on January 3, we decided to run a contest for listeners where the prize is a free copy of How to Do Everything with Podcasting, the book written by Shel Holtz with Neville Hobson (FIRâ€™s co-presenters) and published last June by McGraw-Hill. The bookâ€™s list price is $24.99 / Â£14.99 / C$29.95.
How to Do Everything with Podcasting walks you step by step through the process of creating, publishing and promoting your own podcast. It includes a substantial business focus that will help you see how businesses can use podcasting as an effective and measurable way to communicate with customers and employees.
There are actually three copies of the book up for grabs, depending on where in the world you are.
Weâ€™ve arbitrarily divided the world into three segmentsâ€”The Americas, Europe and the Rest of the Worldâ€” and weâ€™re looking to award the book to one winner in each of these areas.
The whole FIR team is behind this contestâ€”Neville Hobson and Shel Holtz, together with FIR correspondents Lee Hopkins, Dan York, David Phillips, Eric Schwartzman and Sallie Goetschâ€”and will judge each entry.
How to Enter
- Tell us your answer to this simple question:
â€œI think a podcast will help my organization/my client because...â€
- You can communicate your answer to Shel & Neville in English in any way you wishâ€”email, recording (audio or video), comments to this post, whatever way you think is the most effective. Look around the FIR blog for your contact options.
- Submit your answer by the deadlineâ€”Friday January 25, 2008 at 6:00pm GMT.
Thatâ€™s all there is to it.
We’re looking forward to your entries! (Complete Rules Here.)
â€˜Professorâ€™ Sallie Goetsch (rhymes with â€˜sketchâ€™) co-hosted episode 243 of For Immediate Release: The Hobson and Holtz Report on Thursday, May 24th, 2007 while Shel Holtz was in Brazil. With help from FIR listeners and regular contributor Dan York, Sallie and Neville Hobson discussed PR 2.0, MyRagan, the lack of Internet savvy among politicians, the exaggerated rumors of Bob Lutz’ podfading, the ongoing ghost blogging controversy, Dolphin Music, â€˜blogola,â€™ the lack of corporate access to the Internet and Web 2.0 tools, and the American Express Members’ Project.
Neville experienced recording problems yet again, leaving him with only Sallie’s recording to edit (and a dreadful four-hour slog that was). The repeated technical difficulties may mean that it will be quite some time before â€˜Professorâ€™ Goetsch repeats her Shel Holtz imitation.
Jon Hoel interviewed â€˜Professorâ€™ Sallie Goetsch about â€˜podcasting without podcastingâ€™ for PR Junction Podcast 009. If you want to learn more about how you can get the benefits of podcasting without producing your own show, check it out.
â€˜Professorâ€™ Goetsch (rhymes with â€˜sketchâ€™) braved the terrors of her own perfectionism to co-host For Immediate Release: The Hobson and Holtz Report episode 239 on Thursday, 10 May, 2007. Skylook saved the day when Skype crashed on Neville Hobson, obliterating his Pamela recordingâ€”a reminder that whenever possible, interviews should be recorded at both ends.
John Watkis interviewed Donna Papacosta for his Entrepreneur Exclusive podcast on March 26th, 2007. â€˜Professorâ€™ Papacosta described the interview as follows:
We talked about the difference between an audio file and a podcast; shared tips on publishing your podcast through a blog, including costs; and discussed the steps you need to take before starting a podcast, plus a whole lot more. If youâ€™re a small business, or if you work with small businesses, you might find this interview useful.
Podcast Asylum consulting physicians Shel Holtz and Neville Hobson of the For Immediate Release Podcast invited ‘Professor’ Sallie Goetsch to replace ‘Professor’ Lee Hopkins as a Monday correspondent on the Hobson & Holtz Report. ‘Professor’ Hopkins is taking a sabbatical from podcasting while he completes his degree in Second Life Studies.
‘Professor’ Goetsch’s qualifications as a correspondent for this long-running PR podcast include:
We therefore expect the segment to be a smashing success and wish Lee a speedy conclusion to his doctorate and return to his post.