The Podcast Asylum

Eric Schwartzman recommends Jennifer Jones’s weekly Marketing Voices video podcast in PodTech’s social media channel. PodTech’s description of the show:

Silicon Valley Marketing Veteran Jennifer Jones discusses social media practices and technologies and its impact on marketing, tools & best practices, with industry leaders such as Seth Godin, Guy Kawasaki, and Charlene Li.

Denise Wakeman of the Blog Squad is also a fan, and says this about the show:

Jennifer is an excellent interviewer; she has amazing guests who are the movers and shakers in social media marketing and the podcasts are generally 10-20 minutes. Excellent stuff.

Watch or subscribe at http://www.podtech.net/home/category/marketing-voices.

Megan Morrone’s Jumping Monkeys: Pretend You Know What You’re Doing podcast is part of the This Week in Tech Network—which I suppose means that technically it’s a ‘netcast,’ not a podcast. Back in the day, Megan and Leo Laporte were both part of the ‘Screen Savers’ TV show. The show provides ‘Links for parents of children of all ages, and interviews with geek parents.’

Recommended by Christie Goodman.

Listen or subscribe at the Jumping Monkeys podcast page: www.jumpingmonkeys.com/jumpingmonkeys/podcast/.

Blogger & Podcaster describes MommyCast, hosted by Gretchen Vogelzang and Paige Heninger, as ‘the original’ podcast by and for moms. The show also won a ‘best of 2007’ award from iTunes. From their gorgeous website:

Started in March 2005, MommyCast.com has been featured in the Hollywood Reporter, Washingtonian Magazine, BusinessWeek, Variety magazines and the USA Today.

Paige and Gretchen of MommyCast.com have also been interviewed by CNN, NBC, the BBC, Brandweek and the Wall Street Journal.

MommyCast.com holds the distinction of being one of the first independent podcasts to land a major corporate sponsorship, which came via Dixie Paper Co. They have also established themselves as a member of the Buena Vista Entertainment Press Corps and are sponsored by Walt Disney Studios for family fare DVD movie releases.

Recommended by Christie Goodman.

Listen or subscribe at the MommyCast website (www.mommycast.com).

Manic Mommies Erin Kane and Kristin Brandt ‘are working moms, juggling kids, careers, husbands, and households.’ They’re also successful and popular podcasters who have attracted sponsors like General Motors. (See the July 2007 issue of Blogger & Podcaster magazine for more.)

Recommended by Christie Goodman.

Listen or subscribe at the Manic Mommies Website (www.manicmommies.com).

While recursions were once the province of mathematicians, computer programmers, and halls of mirrors, Recursionitis afflicts marketing podcasters who have to market their podcasts in order to podcast about marketing. In fact, a form of this syndrome can affect anyone who wants to podcast for marketing purposes.

Other forms of Recursionitis involve producing podcasts about podcasting, and using podcasts to evangelize podcasting.

Even thinking for too long about Recursionitis can cause dizziness.

This dangerous condition results from listening to podcasts whose creator has applied the ‘Truncate Silence’ effect too liberally or used other tools to speed up the tempo and remove pauses from the recording. When listeners can’t hear you pause for breath, they stop breathing, too. Symptoms include faintness, gasping, and turning blue in the face while fumbling for the ‘pause’ button. To prevent fatalities among your listeners, please use silence-removing and tempo-increasing tools with care!

A milder version of this condition, called podcast hyperventilation, can result from listening to  podcasters who speak very rapidly, like C.C. Chapman. It’s possible to counteract podcast hyperventilation by slowing down playback. 

New for 2008: ‘Professor’ Goetsch collaborates with business coach Michele Molitor and Live Oak Studio’s Priscilla Rice to bring small businesses in the spectacular San Francisco Bay Area a podcasting package covering everything from your business goals to your RSS feed, and including time in a studio people drive up from Los Angeles to use. Details on the Podcasting Package Website.

From the For Immediate Release Blog:

If you’re wondering about business podcasting—how to start one, where it might fit within your communication planning, or even how to make your current podcast more effective—winning the FIR Listener Contest could be the answer you’re looking for!

To mark the third anniversary of For Immediate Release: The Hobson & Holtz Report on January 3, we decided to run a contest for listeners where the prize is a free copy of How to Do Everything with Podcasting, the book written by Shel Holtz with Neville Hobson (FIR’s co-presenters) and published last June by McGraw-Hill. The book’s list price is $24.99 / £14.99 / C$29.95.

How to Do Everything with Podcasting walks you step by step through the process of creating, publishing and promoting your own podcast. It includes a substantial business focus that will help you see how businesses can use podcasting as an effective and measurable way to communicate with customers and employees.

There are actually three copies of the book up for grabs, depending on where in the world you are.

We’ve arbitrarily divided the world into three segments—The Americas, Europe and the Rest of the World— and we’re looking to award the book to one winner in each of these areas.

The whole FIR team is behind this contest—Neville Hobson and Shel Holtz, together with FIR correspondents Lee Hopkins, Dan York, David Phillips, Eric Schwartzman and Sallie Goetsch—and will judge each entry.

How to Enter

1. Tell us your answer to this simple question:
   “I think a podcast will help my organization/my client because...”
2. You can communicate your answer to Shel & Neville in English in any way you wish—email, recording (audio or video), comments to this post, whatever way you think is the most effective. Look around the FIR blog for your contact options.
3. Submit your answer by the deadline—Friday January 25, 2008 at 6:00pm GMT.

That’s all there is to it.

We’re looking forward to your entries! (Complete Rules Here.)