The Podcast Asylum

How to Do Everything with Podcasting
Shel Holtz (with Neville Hobson)
McGraw-Hill, 2007
Paperback, 360 pages
ISBN: 978-0-07-226394-7
MSRP US$24.99

Disclaimer: As a contributor to the authors’ podcast, For Immediate Release, I might be expected to have a biased opinion. I do, but I also held the book to the standards of their podcast and their blogs. If it hadn’t been good, I would have been seriously disappointed.

But not to worry, it’s good.

Naming a book “How to Do Everything with Podcasting” is ambitious, but that was the publisher’s choice. They have a whole series of “How to Do Everything” books. And while there might be things you can do with podcasting that aren’t covered in the book, it’s impressively comprehensive.

I particularly appreciated the details about sound editing in Chapter 9 when I had to assemble the interviews from the iMeme conference. (It helped, but with background noise as bad as that, there’s not a lot you can do if you don’t use a directional mic in the first place.) The only omission I’m aware of in that section is a reference to the Levelator, an amazing tool every podcaster should have. (It’s free, too. Gigavox invented it in self-defense.)

I imagine many people will head straight to Part IV, “Make Money with Your Podcast,” but I really appreciated Part V, “Use a Podcast as a Business Communication Tool.” These 65 pages are pure gold for any podcast evangelist operating in either the corporate or small-business world. Shel and Neville start by pointing out that creating a podcast is not a business goal. Rather, podcasting is a tool that can serve a purpose in the business’ overall strategy. If your company starts podcasting “because everyone else is doing it,” the podcast is not likely to be a success.

There’s also an appendix about legal considerations for podcasters, one listing podcasting resources, and a podcasting glossary to help you sort out the jargon. And to keep up to date (because things on the Web change so quickly), there’s a website for the book. You can find Shel’s mix-minus instructional video (for recording Skype calls without echoes) and a whole lot of other good stuff—including a long list of links to podcasts.

Three cheers and five stars, guys.

SRG