Why Blog?

“Why should I consider blogging?”

Well, for one thing, because blogging is an excellent way of showing thought leadership.

In a world where business managers and communicators are very ‘vanilla’, one’s ability to stand out from the crowd becomes a marketing tool.

As Seth Godin recently pointed out (he’s a fantastic marketer and philosopher), echoing Tom Peters’ work over the last decade, you are only as marketable as your brand and your last project.

If you don’t start branding yourself, if you don’t start mixing with other thought leaders, then you will be indistinguishable from the vast majority of other managers and communicators.

You will be ‘vanilla’. Bland. Inoffensive. Overlooked for more exciting flavours.

Blogging is easy - it just takes a commitment to keep at it. Even just one post a week is good. If a blog or podcast are great at showing your thought leadership (and many senior business leaders believe they are), isn’t it time to start one or both of them for yourself?

If you want to find out more about showing your thought leadership — amongst your peers, amongst your employees, amongst your competitors — then please contact us and together we can see just how powerful this new communication tool can be.

© Lee Hopkins, 2005

“Blogging is a great way to show thought leadership in my industry and to generate conversation with my clients and colleagues”