The Podcaster’s Checklist
In the course of working with clients on their podcasts (and my
own Trafcom News
Podcast), I started to build a checklist of steps that most
podcasters need to follow. Keeping with the spirit of our generous
podcasting community, I thought I’d share the list with you here.
Note: It’s a work in progress and will be updated from time to time.
Do you see any glaring omissions? If so,
please let us know.
- What is the goal of your podcast? Why do you want to do one
- Who is your intended audience?
- Does your audience have broadband access?
- How technically savvy is your audience?
- What are your competitors doing?
- Do you have the resources to produce your own podcast or do
you need help?
- How long will your podcast be?
- How often will you produce your podcast?
- Will you commit yourself to a regular schedule or do a
limited series instead?
- Have you researched and chosen a name and tagline? Is it
easily repeatable by word of mouth?
- Have you registered a domain name for your podcast?
- Will you integrate the podcast into your existing Web
presence or build something new?
- Do you have album art and a visual identity for your
- Have you selected theme music as your auditory signature?
- Do you want listeners to be able to subscribe via iTunes
with one click?
- Will you allow listener comments? Audio and/or text?
- Will you set up a comment line so listeners can phone in?
- What kind of tone do you want to set?
- Do you have any existing content that can be repackaged?
- Will you record a standard into and outro with music?
- Will you write show notes for each podcast – for the sake of
your listeners and to boost search-engine rankings?
- Will your podcast sound like a radio show, a tutorial, a
conversation or something else?
- Will you be recording conference presentations or seminars?
- Who is the host?
- How long will the show be?
- Where will your audio be recorded? Studio? Location?
- Do you need to record over the phone or Skype?
- Will you script any of your content in advance?
- How much editing do you expect to do? Have you selected
software for this task?
- Do you need professional voiceover talent for your intro/outro?
- Have you sourced royalty-free podsafe stingers and music for
your musical signature?
- Are you linking your podcast to a blog?
- Have you thought about adding Technorati tags to your
- How will you generate your feed?
- Have you evened out the volume of speech and music in your
- Have you added proper ID3 tags so that listeners can
identify your show?
- Where will your MP3 files be hosted?
- Where will you store backup copies of your files?
On recording day
- Do you have your notes?
- Have you confirmed your guest, if you have one?
- Do you have some room-temperature water to keep your throat
- Have you shut down non-essential gadgets that make noise
(phone, computer fans, etc.)?
- If you are in a remote location, do you have a portable
recorder, batteries, microphone, etc.?
- Is your microphone hooked up properly? Have you done a test
recording? Checked your input levels?
- Do you need a pop filter?
- Are you using headphones to monitor your recording?
- If you’re recording a Skype call, is your audio-capture
- Have you remembered to record room tone to enable noise
- Have you backed up your uncompressed files and then your
Promotion and measurement
- How will you promote your podcast using traditional and
- How will you track download statistics?
- How will you measure the success of your podcast?
Thanks to Christopher
S. Penn, podcaster extraordinaire, for taking a quick look at
this checklist for me. If you want to see a beautifully constructed
home page for a podcast, look at
Cross-posted from the
Trafcom News Blog.
© 2007 Donna Papacosta
Ask yourself these questions before you start